Access requirements for the Master's degree programme in Marketing

Access Requirements

For access to the Master's degree programme in Marketing, a Bachelor's degree (or an equivalent undergraduate degree) with 210 credit points in economic sciences or in a closely related degree programme is required, e.g. Economics, Accounting, Business Administration/Management, Controlling, Finance, International Business, Marketing, etc. The share of economics modules including quantitative methodology must be at least 70 ECTS credit points.

If the Bachelor's degree was assessed with less than the required 210 credit points but at least 180 credit points, the additional module 'Practical Term' must be completed with a duration of at least 20 and a maximum of 27 weeks during the Master's degree study.

The English language skills must be at least level B2 (CEFR), see accepted proofs below under ‘Application documents’.

If the requirements are met, places are allocated via a local selection procedure based on the very best final average degree grades (CGPA). Please note that other Master's/MBA degrees, professional experiences, interests, knowledge, skills, awards, motivation, etc. do not substitute missing access requirements and are not relevant for the allocation of study places.

Application deadlines

The Master's degree programme in Marketing can be started once a year in the winter semester only.

For non-EU/non-EEA nationals with a foreign Bachelor's degree (also with a visa, residence permit or refugee status, who live or work in Germany or in the EU/EEA, or with an EU/EEA Bachelor's degree): 1 February to 31 March via uni-assist.

For non-EU/non-EEA nationals, with a German Bachelor's degree: 1 February to 31 March via the application portal Apollo.

Provided you applied within the application deadline 31 March: The university degree certificate including final transcript of records may be submitted by 15 April at the latest (late submission deadline) via the respective online portal.

Please note that only two (in figures: 2) study places are available for non-EU/non-EEA nationals for this admission-restricted programme by procurement law.

For Germans and EU/EEA nationals: 1 February to 15 July via the application portal Apollo.

Provided you applied within the application deadline 15 July: The university degree certificate including final transcript of records may be submitted by 31 August at the latest (late submission deadline) via the application portal Apollo.

Application documents

Before you start your application, please check that you have all the documents you need for your application and that you need to upload them with your online application:

• university degree certificate including final transcript of records (foreign certificates in original language and German or English translation);
• transcript of records without university degree certificate, if the university degree is not yet available (in this case, the university degree certificate including final transcript of records must be submitted by the end of the late submission deadline (see above));
• APS certificate if you acquired your university degree in China, India or Vietnam;
• English language proficiency at level B2 (CEFR), we accept the following proofs:
  • secondary school-leaving certificate, if it certifies English language proficiency at level B2 (usually applies to EU/EEA or German secondary school-leaving certificates, e.g. Abitur);
  • English-language secondary school-leaving certificate or university degree;
  • certificate of an accepted English test, see overview of accepted tests below under 'Links'.

Please read the following instructions:

• The fields marked with * are mandatory and must be completed in any case.
•  Upload the required documents as PDFs.
• Make sure you provide correct and truthful information! Incorrect information can lead to exclusion from the procedure or cancellation of an already granted authorisation.
• Missing documents will be requested by us via the comments in your online application on the Apollo application portal or by uni-assist, provided you have applied in good time.
• Applicants applying via uni-assist are advised to submit the application as early as possible. Due to the preliminary review period, applications are forwarded to us with a time delay of at least 3 or 4 weeks. Please contact uni-assist directly if you have any questions about the status or the decision of the preliminary review of your application at uni-assist.
• Please pay attention to the respective application and enrolment deadlines. Applications received after the deadline or incomplete applications can unfortunately not be considered!
• In case of admission to the degree programme, you will be admitted via the application portal Apollo. Please check the status of your online application regularly. You will receive all necessary information about the next steps up to enrolment via the application portal Apollo.