Centre for Entrepreneurship, Innovation and SMEs (CENTIM)
C IN C: Competence Center Innovation Communication
New ideas have to become public in order to gain acceptance. And innovation often requires explanation. That is why communication is often crucial for acceptance and market success.
The Competence Center Innovation Communication (C IN C) has the goal of supporting innovators in their communication activities - regardless of sector and regardless of whether they are start-ups or long-established medium-sized companies. C IN C thus combines all CENTIM's fields of work: entrepreneurship, innovation and SMEs.
C IN C offers the transfer of current communication science research and methods into practice:
- Individual communication trainings and workshops for the professionalisation of founders and managers (e.g. on topics such as podcasts, Youtube videos, interviews and statements on radio and television).
- Analyses and advice on communication strategies, reference groups and actions
- Research on communication and design
