Department of Management Sciences
Unit
Department of Management Sciences, International Centre for Sustainable Development (IZNE)
Location
Sankt Augustin
Room
E 110
Address
Grantham-Allee 20
53757, Sankt Augustin
Contact hours
Consultation appointment bookable via Calendly (see link below under "Further links"): Online Appointments: Thursdays, 1-2 pm (CE(S)T)
Consultation appointment bookable via Calendly (see link below under "Further links"): Online Appointments: Fridays (9-10 am (CE(S)T)
Profile
Responsibilities
- Coordination of the international Bachelor's program "International Business"
- Programme administration
- Study programme marketing
- Codeshare Teaching & Learning Summer School Coordinator
- Alumni relations officer
- Supervision of term papers and theses in the field of Online and Social Media Marketing
- Contact person for Online and Social Media Marketing within the Department of Management Sciences
- Website-Admin for the Department of Management Sciences Websites
- Administrator of the departmental LEA Info-Page "News from the Department of Business Administration in Sankt Augustin"
Boards:
- Member of the H-BRS Alumni Relations Team
- Member of the H-BRS Marketing and Social Media Working Group
- Member of the DAAD Selection Committee for "Alumni Programs"
Research Interests:
- Marketing & Communication:
Online Marketing, Science Communication,Social Media and Business Network Marketing - International Students:
Incomings, International Study Experiences, Support Services for International Students
Projects
2011-2015 Project management „Health Destination Rheinland: Medizintourismus entlang der Rheinschiene Köln-Bonn-Düsseldorf“ (in cooperation with GesundheitsRegion KölnBonn e.V.)
Publications
2022: Isabela Kern: "Die Rolle der Gesundheits-Check-ups im Medizintourismus" in "Praxisbuch Medizintourismus - Grundlagen, Potenziale, Umsetzung" (Hsrg.: M. Asefi), MWV Medizinische Wissenschaftliche Verlagsgesellschaft, Berlin.
2018: Isabella Kern & Jens Juszczak (†): "Ethik im Medizintourismus" in "Nachhaltiges Wirtschaften im digitalen Zeitalter" (Hrsg.: A. Gadatsch, H. Ihne, J. Monhemius, D. Schreiber), Wiesbaden, Springer Verlag.
2011: Isabella Beyer, Empirische Diplomarbeit: "Check-Up Kliniken in Deutschland - Eine bundesweite Mystery Mailing Analyse des Marktes für Medical Check-Ups“, Sankt Augustin, Forschungsbereich Medizintourismus, Fachbereich Wirtschaftswissenschaften, Hochschule Bonn-Rhein-Sieg.
2010: Isabella Beyer Seminararbeit an der Hochschule Bonn-Rhein-Sieg / Fachbereich Wirtschaftswissenschaften: "Check-Up Kliniken in NRW - Ein Kosten und Leistungsvergleich (inkl. Mystery Studie "Ausländische Patienten")", Bonn, Grin Verlag.