Projects:

• Various one- or two-day strategy workshops for retailers and consumer goods manufacturers

Plus the following reports

• Brand image analysis based on a representative consumer poll
• Analysis of the customer profile of a wholesale company
• Strategic frame concept for an own-brand policy
• Trade image analysis based on a purchaser survey of the most important trading partners
• Basis for argumentation with regard to the acquisition of a large corporate player as a customer
• Strategy concept for the marketing of fairly traded products
• Examination of competition regulations in view of the pricing conduct of large corporate players in the field of food retailing
• Examination of the decision-making structures and processes of listing/dump in German food retailing
• Basic concept for the strategic realignment of market-oriented activities
• Workshop on the optimal strategic reaction (product policy, brand policy, distribution policy, price policy, communication policy) to the structural changes in German food retailing
• Qualitative und quantitative benchmarking of the meat counters of leading supermarkets and hypermarkets
• Workshop on the key issues of the development of a trading company to a retail brand
• External benchmarking of leading food retailers in Germany, France and Spain
• Analysis of the earning potential of selected product groups for a retailer
• Customer survey and following market segmentation for a leading drugstore chain
• Concept for the strategic repositioning on behalf of a leading drugstore chain
• Assessment of a new store concept for a retailer with a mixed food-/non-food product range in the premium segment
• Design of a sales concept for a software tool for retailers
• External benchmarking (cost structures, processes, purchase, sales, logistics etc. – market position) of selected food retailer in Germany
• Europe-wide benchmarking of product ranges in selected product groups in food retailing
• Analysis of the German market potential for handmade decorative articles from a developing country
• Analysis of mega trends in German retail
• Potential analysis of the retail sector as a distribution channel for bank services
• SWOT analysis of a non-food discount supermarket
• Development of an argumentation concept against competition authorities with regard to the takeover of a food discounter by the leading food chain
• Initiation of contact between a foreign purchasing association and several German retailers
• External benchmarking, SWOT analysis and development of the basic strategic realignment for an East European food discounter
• Development of a PR strategy for a grocery chain offering organic foods
• Analysis of the market potential of salty snacks in the market segment of the ethnic group of Turkish people in Germany
• External analysis of the implementation of category management concepts in the stores of the largest drugstore chains – commissioned by the leading producer in its respective product group
• Examination of the causes of inventory losses due to criminal activity and discussion of preventive possibilities for the retail sector
• Examination on the development opportunities of butcher shops
• Concept for the repositioning of the lower price level of a grocery chain
• Analysis of the market potential for an international producer of vegetables
• Structure analysis of the competitiveness of the German food retail trade with regard to company forms and individual companies
• External benchmarking (cost and organizational structures) of non-food discounters at home and abroad
• Examination of the consumer’s buying behavior with respect to a product group, based on a representative survey and the publication of the results in the relevant trade press as part of the PR strategy of one of the producers in the respective product group
• Argumentation guideline/content-related support for the lawyers of a consumer goods manufacturer in the course of a competition law process
• External benchmarking (cost and organizational structures) of autonomous and directed supermarkets
• Development of recommendations for action for the non-food segment of an international food retailer
• Development of alternative concepts for games as a part of the app of a food retailer