Department of Engineering and Communication
Prof. Dr Sonja Christ-Brendemühl
Professor of Business Administration and Communication/Deputy Head of the Examination Board
Unit
Department of Engineering and Communication
Research fields
- Digitalization and technology acceptance
- Generative AI in Higher Education
Location
Sankt Augustin
Room
B 289
Address
Grantham-Allee 20
53757 Sankt Augustin
Profile
Courses
- Corporate Communications / Public Relations
- Market Communication / Advertising
- Empirical Methods and Statistics
- Project Management
- Business Administration
- Change Management
- Digital Leadership
Curriculum vitae
since 09/2023 Professor for Business Administration and Communication at Bonn-Rhein-Sieg University of Applied Sciences
09/2022 – 08/2023 Professor for Public Relations at Bonn-Rhein-Sieg University of Applied Sciences
since 01/2021 Lecturer at Allensbach University (Constance)
2021 - 2022 Operational manager of the BMBF joint project "Exploring the Digital Value Chain (S-DigiV)", partners: University of Koblenz and Karlsruhe Institute of Technology (KIT)
2021 Deputy to the junior professorship "Logistics, Technology and Innovation Management" at the University of Koblenz
2018 - 2021 Research assistant and doctoral candidate at the Institute of Management at the University of Koblenz
2016 - 2018 Manager Communications at ManpowerGroup Germany (Frankfurt)
2010 - 2015 Corporate Communications Specialist at ManpowerGroup Germany (Frankfurt)
2008 - 2010 Head of the tasting department of the gourmet magazine Selection (Mainz)
2003 - 2008 Internships and part-time jobs, e.g. at J&M Management Consulting (Mannheim), HR evolution (Bad Homburg), Cinevent (Heidelberg) and Nürburgring Driving Safety Center (Nürburg)
2008 Diploma thesis in cooperation with Mercedes-Benz Vertrieb Deutschland (Stuttgart) and HPP Strategie- und Marketingberatung (Frankfurt am Main)
2003 - 2008 Study of business administration at the University of Mannheim and ESC Grenoble (France)
Memberships
Awards
Publications
Buchveröffentlichung
Christ-Brendemühl, S. (2022). Digital Technology in Service Encounters. Springer Gabler Wiesbaden.
Beiträge in Wissenschaftlichen Zeitschriften
Christ-Brendemühl, S. (2022). “Bridging the gap: An interview study on frontline employee responses to restaurant technology”, International Journal of Hospitality Management, Vol. 102, No. 3, 103183 (AJG=3; IF= 9.237).
Christ-Brendemühl, S. and Schaarschmidt, M. (2022). “Customer fairness perceptions in augmented reality-based online services”, Journal of Service Management, Vol. 33, No. 1, pp. 9-32 (VHB=B; AJG=2; IF= 11.768).
Schaarschmidt, M., Walsh, G., Dose, D. B., and Christ-Brendemühl, S. (2021). “Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions”, European Management Journal, ahead-of-print (VHB=B; AJG=2; IF= 5.075).
Christ-Brendemühl, S. and Schaarschmidt, M. (2020), “The impact of service employees’ technostress on customer satisfaction and delight: A dyadic analysis”, Journal of Business Research, Vol. 117, pp. 378–388 (VHB=B; AJG=3; IF=7.550).
Christ-Brendemühl, S. and Schaarschmidt, M. (2019), “Frontline backlash: Service employees' deviance from digital processes”, Journal of Services Marketing, Vol. 31 No. 7, pp. 936–945 (VHB=C; AJG=2; IF=4.466).
Praxisbeiträge
Christ-Brendemühl, S., von Korflesch, H.F.O., Pélisson-Schecker, A. (2022). Potenziale der Digitalisierung im Technologietransfer. DUZ - Wissenschaft & Management (forthcoming).
Mohr, L. (2019), "Mehr Mut zu digitalen Lösungen. Interview mit Sonja Christ-Brendemühl", IHK Journal der IHK Koblenz No. 11/12, pp. 16-17.
Presentations
Christ-Brendemühl, S. and Schaarschmidt, M. (2021), “Fairness Perceptions of Customer Participation in Augmented Reality-Enabled Online Services”, Naples Forum on Service, September 6-9, 2021, Anacapri.
Christ-Brendemühl, S., Schaarschmidt, M., Krämer, T., and Könsgen, Raoul (2021), “Employee electronic word-of-mouth: Employees’ coping responses to stressful reviews on employer rating sites”, eWOM Research Virtual Symposium, May 6-7, 2021, University of Southampton, UK.
Christ-Brendemühl, S. and Schaarschmidt, M. (2019), “A dyadic analysis of the effects of frontline service employees’ self-efficacy on customer outcomes”, 10th International Research Symposium in Service Management (IRSSM), October 6-9, 2019, Dubai, V.A.E.. Best Paper Award
Christ-Brendemühl, S. and Schaarschmidt, M. (2019), “Frontline employees’ technology-induced job demands and resources: Effects on technostress, customer orientation, and customer outcomes”, Conference on Technology, Innovation Management and Entrepreneurship (TIE), September 12-13, 2019, Darmstadt, Germany.
Christ-Brendemühl, S. and Schaarschmidt, M. (2019), “Closing the gap between technological enhancement and personal expectations: A 360-degree view on technology deployment in the restaurant industry”, Frontiers in Service, July 18-21, 2019, Singapore.
Schaarschmidt, M., Dose, D., Christ-Brendemühl, S., and Walsh, G. (2019), “Customer integration in separated digital services: Fairness perceptions and relational outcomes”, Frontiers in Service, July 18-21, 2019, Singapore.
Christ-Brendemühl, S. and Schaarschmidt, M. (2019), “Technology-induced role ambiguity and process deviance among frontline service employees”, European Academy of Management (EURAM) Conference, 26-28 June, 2019, Lisbon, Portugal.
Christ-Brendemühl, S. and Schaarschmidt, M. (2018), “Digitization-induced process deviance in the food service industry? How frontline service employees deal with online reservation systems”, 9th International Research Symposium in Service Management (IRSSM), July 23-27, 2019, Ljubljana, Slovenia.