Markus Neckar: Enhanced creativity through AI

On April 25, Markus Neckar, Executive Creative Director and Member of the Management Board at Palmer Hargreaves, will be a guest at the TUE lecture series at Hochschule Bonn-Rhein-Sieg.

The title of his presentation is "Augmented Creativity - Generative AI as a game changer in marketing and communication". In it, he discusses the current successes and challenges in the field of marketing and communication and gives a brief outlook on future trends.

Markus Neckar is an AI expert who uses artificial intelligence in the creative sector with his 50-strong team of creatives. In 2022, he implemented and published a campaign with AI-generated motifs for Deutsche Telekom. He is also a keynote speaker and lecturer who addresses generative AI in strategy and creative processes, including at various academies.

In the summer semester 2024, artificial intelligence will be the focus of the lecture series on technology and environmental ethics at H-BRS. AI is now part of our lives, is changing our work and is developing rapidly. Nine experts will give lectures on AI in various scientific disciplines and professions and then discuss opportunities, risks and ethical issues with students and the audience.