Perception and impact of dynamic prices on consumer behaviour

Promotionsprojekt im Überblick

Dynamic pricing models are no longer uncommon in some industries, especially for travel and flight bookings. In this context, prices for identical products are adjusted dynamically over time due to changing market conditions and  in real time. In her research, PhD student Lena Recki (née Cassens) is looking at the effects of this pricing policy on consumer behaviour. With her findings, she wants to show to what extent customers perceive and accept dynamic prices and furthermore what potential the model offers in industries such as food retail.   

Schlagworte

Verbraucherinformatik Verbraucherwissenschaften Wirtschaftspsychologie Verhaltensökonomie Regulierungsökonomik Psychologie Marktforschung

Fachbereiche und Institute

Fachbereich Wirtschaftswissenschaften

Zeitraum

17.10.2019 to 16.10.2024

Doktorandin/Doktorand

Betreuende Professorin oder Professor

stevens_gunnar.png (DE)

Gunnar Stevens

Projektbeschreibung

Dynamic pricing models are no longer uncommon in some industries, especially for travel and flight bookings. In this context, prices for identical products are adjusted dynamically over time due to changing market conditions and  in real time. In her research, PhD student Lena Recki (née Cassens) is looking at the effects of this pricing policy on consumer behaviour. With her findings, she wants to show to what extent customers perceive and accept dynamic prices and furthermore what potential the model offers in industries such as food retail.