Kommunikation und Marketing
[Archive] H-BRS Keynote at Talent Conference in China
by Zhanlu Ma-Högemeier
At the opening ceremony of the one-week lasting international conference, Professors Jürgen Bode and Dirk Reith together performed the Keynote Speech Transferring technology between academia and industry.
The speech contained transfer experiences and strategies and presented selected research fields of H-BRS. It was aimed at identifying transfer opportunities with Yinzhou in strengthening the regional economic and innovative eco-system. The audience was composed of talents, investors, start-ups and corporate representatives from China, Germany and the US, government officers and mainstream media.
As one of six guest experts, Dirk Reith also joined the roundtable conference: Significant Enablement by Emerging Powers, Sino-Germany Collaboration via Innovative Yinzhou, a discussion on Sino-Germany crossborder technology talents joint cultivation cooperation. The panellists came from German and Chinese universities, institutes and enterprises, all with extensive experiences in intercultural cooperations.
One million viewers on live stream
The online live streaming of the ceremony gained remarkable attention, with around one million views. The performance of H-BRS to conduct marketing and gain exposure at the Yinzhou Conference, is an initiation of prospective cooperation opportunities with local government and enterprises.