Perspectives masters programme Marketing

The students are:

• enabled to analyse processes and problems of business practice to create practical solutions, while respecting international and extra-curricular references,

• are put in a position to recognize the need for action in an economic environment, to define marketing-specific goals and,

• using solid methodological knowledge, develop and implement science-based solutions which are situationally adequate.

Building on the skills acquired in the context of the relevant Bachelor's programme, the three-semester Master's degree programme imparts the requisite knowledge and the basic key competences in the areas of marketing, methods and economics. 

Typical work areas of our graduates:

• Marketing

• Market Research

• Management Consulting

• Sales Management

• Key Account Management

• Business Development