Department of Management Sciences
Practice Day of the specialisation Business-to-Business-Marketing at HARIBO
At 10 a.m., the group was welcomed by Mr Dirk Marek, Vice President Human Resources. He introduced them to the company and its values. The students then spent a day with presentations and workshops on the topics of brand management and trade marketing. Finally, Mr Sven Franzen, Senior Vice President Corporate Development, gave a digital presentation on strategy, market developments and competitive advantages. The success factors of the hidden champion HARIBO became clear.
A special highlight was the visit of the HARIBO Gold Bear - numerous photos were taken together with the Gold Bear.
The students of the business-to-business marketing specialisation would like to thank everyone involved for the interesting and informative day at HARIBO.
Contact us
Jens Böcker
Department of Management Sciences (Sankt Augstin Campus), Business Management, esp. Basics and Marketing, Director of the Master’s degree programme Marketing M.Sc.
Location
Sankt Augustin
Room
E 129
Address
Grantham-Allee 20
53757, Sankt Augustin
Telephone
+49 2241 865 140
Location
Sankt Augustin
Room
E 125
Address
Grantham-Allee 20
53757, Sankt Augustin
Contact hours
Sprechstunde nach Vereinbarung
Office hours by appointment
Telephone
+49 2241 865 9978