Centre for Entrepreneurship, Innovation and SMEs (CENTIM)
Prof. Dr habil. Alexander Pohl
Department of Management Sciences (Rheinbach Campus)/Professorship of Business Management/esp. Market-oriented Corporate Management and Innovation Marketing/Head of the degree programme Business Psychology (B.Sc./Head of the degree programme Marketing (M.Sc.)
Unit
Department of Management Sciences
Location
Rheinbach
Room
B 109
Address
von-Liebig-Str. 20
53359, Rheinbach
Telephone
+49 2241 865 430Profile
Field of expertise
- Marketing, Corporate Management and Innovation Management
Subject areas
- Marketing
- Innovation management
- Market psychology, Advertising psychology, Consumption psychology
- Pricing
- Business simulation
Research areas
- Price theory and price management
- Innovation and technology management
- Open innovation, Demokratisation of innovations, Communities of innovation
- E-business, Cloud computing, Software-as-a-service, ERP Software
Curriculum vitae
Academic career
- Study of Business Management at the University of Trier with focus on Marketing, elective subject Statistics, Degree: Business graduate (with honors)
- ERASMUS studies abroad “International Marketing & Languages” at the Dublin City University
- Research associate of Prof. Dr. R. Reiber at the University of Trier (Business Managment, esp. Marketing)
- Ph.D.: Dr. rer. pol. (summa cum laude), title of the doctoral thesis: “Leapfrogging-Behavior bei der Adoption technologischer Innovationen”
- Essentials of Management Program at The Wharton School, University of Pennsylvania
- Venia legendi of Business Management at the University of Trier; title oft he postdoctoral thesis: “Preiszufriedenheit bei Innovationen”
- Bestellung zum außerplanmäßigen Professor (Adjunct Professor) an der European Busi-ness School für Technologiemanagement und Pricing
- Adjunct honorary professor at the University of Trier
- Professor of Business Management with focus on Marketing and Corporate Management at the Bonn-Rhein-Sieg University of Applied Sciences
Business practice
- Partner of the consultancy Simon, Kucher & Partners, Bonn and Managing Director France, Paris (1996-2003)
- Managing Director of GWI Medica France, today Agfa HealthCare France, Paris (2004-2006)
- Board of the Scopevisio AG, Bonn (www.scopevisio.com) (2000-2013)
Publications
- Articles in peer-reviewed journals
- Monographs/scientific works
- Contributions to scientific encyclopedias
- Contributions to scientific compilations and compendiums (editor reviewed)
- Contributions to management manuals
- Working papers and research reports
- Contributions to other technical journals
- Contributions to business press
Further Information
Advisory services
- Marketing und strategy
- E-business and Cloud computing
- Price strategy and price optimisation in companies
- Lectures to the topics mentioned above
Supervised theses
- Various topics from the field of Marketing and Innovation Management