Communications and Marketing

University Alliance for SMEs

The Bonn-Rhein-Sieg University of Applied Sciences is a founder and member of the University Alliance for SMEs (Hochschulallianz für den Mittelstand, HAfM), which was officially launched in March 2015. The alliance has set itself the goal of drawing attention to the potential provided by universities of applied sciences. The alliance stands for the idea of academic studies that closely meet the needs of SMEs and for application-oriented research that develops solutions to central issues relating to technology and society.

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The University Alliance for SMEs (HAfM), a nationwide alliance of higher-education establishments, represents the interests of application-oriented universities in their role as SME partners to politics and society. Universities of applied sciences and medium-sized companies are ideal partners: together they train young people, thus supporting the region; in addition, they collaborate in the areas of research and development in order to devise solutions. The universities also support SMEs as partners in structurally weak regions in order to prevent a ‘brain drain’ of young talents. In their capacity as regional development centres, they have a linking function and provide effective protection from structural upheaval caused by demographic changes. Above and beyond this, they make a decisive contribution to integrating migrants and their children into the world of academia.