Start-up Development (MBA)

Curriculum

Centrepiece of your MBA programme is the consecutive module Start-up and Innovation Project, in which you work on your own start-up company.

Start-up and Innovation Project

1st to 4th Semester

Subject of the start-up and innovation project is the development of your own start-up idea from the generation of ideas to the development of the business model to the business plan and your first implementation steps in the market.

It will deepen the current academic content taught during your studies and to apply it one-to-one on your start-up project. Throughout your studies, the start-up process is run through holistically and theory and practice are intensively linked. The projects undergo a continuous process of adaptation and improvement during the joint working groups and coaching sessions with your fellow students and lecturers.

„Wir bieten eine einzigartige Kombination fundierter wissenschaftlicher Ausbildung mit einer zielgerichteten Unterstützung einer praktischen Unternehmensgründung, im Rahmen eines studentischen Gründungsprojekts – sozusagen ein wissenschaftliches Inkubatorprogramm mit akademischem Abschluss.”

Prof. Dr. Klaus Deimel - Studiengangsleiter Start-up Development (MBA)

Semester 1

In semester one, you will design your own business or innovation idea or further develop your existing idea. At the beginning, you will be taught the basics of entrepreneurship and management. You will deal with creative and innovation methods for product development and learn the processes of project management. In addition, you will train your entrepreneurial skills in the areas of presentation and communication.

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Semester 2

The second semester focuses on market and business strategies and deals with Entrepreneurial Finance, Entrepreneurial Marketing for start-ups and the different business models. This is the moment to create your personal and individual business plan. In Digital Business Transformation, you will also cover the entire field of internet economics.

Semester 3

Semester three, will give you in-depth insights into the areas of entrepreneurial leadership as well as negotiation and personal development in the modules Entrepreneurial Leadership and Entrepreneurial Skills II. In addition, the modules Forms of Foundation and Legal Basics as well as Sales Management and Digital Toolbox, will teach you the basic tools of media and web design.

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Semester 4

The fourth semester, gives you the opportunity to compose your Master's thesis and demonstrate your ability to independently work on a concrete issue from the field of entrepreneurship on basis of the scientific methods taught in the degree programme. Your results will be presented according to the applicable scientific standards and complex issues will be communicated in an understandable and structured manner. You will bring your individual start-up or innovation project to implementation maturity and present it in the form of a start-up pitch.